Affraid of getting mauled by a Panda update?

In order for a company to become a Microsoft Advertising Accredited Professional Company, at least 1 individual needs to demonstrate their ability to create and optimize a successful campaign in addition to passing a 100-question exam.  A score of at least 80% is required in order to pass the exam and receive accreditation. Through this course and the intense studying I did while reviewing the course, I have gained effective strategies that can truly improve our clients marketing dollars and ROI through Pay Per Click Management PPC.

At SEONEXT we have a very large team of Adwords Qualified Individuals but believe in all marketing channels that can help propel our clients to the next level of growing their business. For this reason our entire team of Adwords certified professionals will now obtain the Microsoft Accreditation. We are doing all of this because we care about our clients and want to partner with them for life.

You can verify my accreditation and that we are a Microsoft Advertising Accredited Professional Company by visiting the Microsoft Membership Directory.

A bounce rate is one of the metrics that Project Managers / Designs – Developers look at when assessing a sites performance. With Google Analytics, a bounce is defined as a visitor that lands on just page of your site and leaves. Depending on your Analytics, a bounce can be someone on your site for 5 seconds or 30 seconds. Its important you understand the data you are seeing.

So whats a good bounce rate anyways?

The answer to this question is it depends. The more general the keyword phrase, the higher the bounce rate. The more specific your phrase, the lower the bounce rate. This is assuming your landing page copy is relevant.

20 % or less: Wow!

40 – 60 %: What we see on average

60 – 70 %: Its ok, we see it for some vague keywords (ie. Digital Cameras, Cameras)

80 %: Requires further evaluation

Keep in mind that the above are not universally accepted figures. This truly depends on the architecture and goals of the site. It also varies with PPC and SEO analytics data.

For a free consultation / analysis of your site, Contact Us today!

About Company:

Practical Debt Relief is a debt settlement company dedicated to helping average Americans to get their life back on track by learning how to manage their debts better.

Objectives:

• To keep the cost per click low as debt relief related keywords are very competitive
• To decrease the cost accrued for generating a lead
• To increase the numbers of quality business leads
• To reach more potential audience

Constraints:

• Increasing visitors to the website while keeping the cost per click low
• Providing expected return on investment with low cost per acquisition
• Meeting client expectations within allocated budget

Challenges:
Another company previously managed Pay Per Click account and Practical Debt Relief was struggling with high cost per click, less and very expensive leads, even reach was very limited. We studied the client’s case and assure for the proper solution of the client problems.

Our Strategies:

• Identified the potential areas of improvement and find out best strategy to improve performance
• Did extensive keyword research to target only very relevant search terms and used various keywords matching techniques to focus on low CPC
• Wrote enticing ad copies and used the dynamic keyword insertion technique to improve the relevancy and the click through rate
• We focused on quality score so that we can keep CPC lower, for that we focus on landing pages content and design
• Did A/B testing and multi-variant testing with landing pages while using Visual Web Optimizer and finally run campaigns with most successful page
• To communicate better with past visitors who had already visited website and key pages, we implemented Re-marketing ensuring that our ads are displayed to the right audience
• Did A/B Testing with ad copies to get most successful ad creative
• We implemented call tracking software so that we could track calls and accordingly we optimized the call results
• Systematic research of the user trends helped us to indentify the better performing hours in a day. Using this insight, we deployed effective day parting strategy. Wherein we bid higher during the performing hours and maintained cost per conversion as per client expectation.

Outcome: The success of the account was measured against the conversion and the cost per conversion parameters. With proper study of old campaigns and understanding of client expectations, we executed a better strategy and added a new success story to our campaign management. The combination of above-mentioned strategies helped the SEONEXT Team increase the conversions by 483% and reduce the cost/conversion by 518.91% in span of four months.

About Company:

Instant Card is a leading name in online photo ID cards and badges, supplying instant cards based on online demand across industries all over USA.

Objectives:

• Create online demand for ID cards and badges
• Generate quality bulk leads at low cost
• Continuously generate leads without raising the budget
• Reaching all related potential industries and customers

Constraints:

• Increasing visitors to the website while keeping the cost per click low
• Providing expected return on investment with low cost per acquisition
• Meeting client expectations within allocated budget

Our Strategies:

• Did in depth website study and competitor analysis for better understanding of client business.
• Focused on detailed keywords research to cover all relevant searches for bulk leads.
• Identified and excluded the negative keywords to stop ads from appearing in unsolicited search queries.
• Created a well- structured campaign for better control & monitoring.
• Wrote the attractive ad copies to which depicted relevancy between the keywords and ads within the respective ad groups.
• Studied user behavior over the course of a day and added ad scheduling with the campaign.
• Did A/B ad copy testing on timely basis
• Did bidding related tweaking to maintain better ad positions at lower cost
• Did landing page research & testing to increase conversion rate

Outcome: The performance data obtained from campaign show huge improvement in performance after SEONEXT started managing the account. Our campaign management resulted in continuous increase in the number of conversions and decrease in the cost/conversion. As a result, client is not just pleased with PPC advertising but has also increased budget by two folds.

Above chart shows Increase in conversions after the landing page changes done in December

Above charts shows decrease in Cost/Conversion

About Company:

Couture Rugs in UK’s is one of the most popular online rug stores specializing in modern rugs, Oriental rugs and traditional rugs in all sizes and colors. The company gets most of its business through online promotion and sales activities.

Objectives:

• Increasing online sales through PPC advertising
• Increasing online sales and converting leads through phone calls
• Increasing online visibility of Couture Rugs

Constraints:

• Increasing visitors of the website while keeping the cost per click low
• Providing expected return on investment with low cost per acquisition
• Meeting client expectations within allocated budget

Our Strategies:

• Starting with the campaign, we did a complete study of Couture Rugs’ products, website and other competitors that were doing PPC advertising.
• Our second step was doing an extensive keywords research while considering all the variations of relevant searches.
• We did complete study of competitor’s ad copies (discounts, offers & other USP)
• Keeping the studies and research in mind we created a set of keywords, ad copies, and ad groups then sent them for client approval.
• We apprised client as per competitor’s offer and discounts that could enable use in our ad copies.
• Once we received the set up approval from client, we made the campaign live.
• Keeping a watch on campaign performance for two weeks, we gathered data for campaign performance review, we received good amount of impressions and clicks but comparatively lesser conversions; CPA was bit high too.
• Worked out the keywords and ad copies’ performance by reviewing Search Query and ad copy performance report.
• We did thorough research on less costly and more converting keywords while doing A/B ad copy testing and bids tweaking.

Positions of PPC ads in Google

Positions of PPC ads in Google

Challenges

• Client received sufficient number of phone calls via PPC advertising but there were fewer conversions through shopping cart.
• After tweaking and testing with the campaigns, shopping cart sales did not rise to a desired level.

Remedies

• After continuous analyzing the analytics report (Goal & Funnels), we noticed a continuous inflow of visitors that were visiting shopping cart but not to actual “check out” and then to a final sale. There was a marked difference between first goal to sale.
• We recommended certain changes to shopping cart and query form on the basis of our high performing shopping carts designs.

Positions of PPC ads in Google

Outcome: As a result of continuous tweaking and testing, the client experienced exponential growth of 10% over a period of five months. Client has successfully completed seven months of benefit from our SEM services.

It looks like Google is showing a preview of landing pages for its Ads on the search engine results page.

The more we consult with clients, the more we are recommending improving upon and optimizing landing pages, using split testing, Google Optimizer and implementing a user testing program to fine tune their web presence.

Businesses are marketing online now more than ever and we are seeing an increasingly competitive landscape. Not adapting and optimizing your site will eventually lead to less sales and conversion.

Call us today to discuss one of our PPC packages, which include all the activities necessary to keep you competitive.

Making copy SEO friendly is partly about using keywords as a foundation for content. Keywords, however, are not necessarily the determining factor for the success of a web site. When writing copy for SEO it is important to keep in mind that compelling content is mainly about the quality of the writing. If a web site’s content focuses only on keywords it is sure to be repetitive and boring. Once the search engine guides your visitor to your page there is little to guarantee the visitor will stay on the page long enough to engage in your business. After all, it is ultimately not just about having a never-ending stream of visitors because they will be quickly irrelevant if they are just passing through.

The Internet makes it easy to forget that you are always dealing with people at the end of the day, even though you are working within a computer-powered system. If a copywriter only focuses on the techniques that appeal to search engine algorithms, she/he will be sure to miss a chance to appeal to potential customers. At SEOnext, we are sure that our copywriters are fundamentally good writers that put themselves in the position of possible clients and consistently write for the public rather than for computers. Having good writers is key to any venture that requires copywriting for success.

At SEOnext, we think of content as the equivalent to web design. They are both an art in and of itself. If your web site is praised for its textual content, not just its aesthetics, it will be sure to get attention that is lasting and conducive to actual results. That is why we place such importance on content. If you are not satisfied with it for any reason, because its not accurate or precise, we will adjust it so that it sends the message your company wants to put forth.

So while it is true that keywords are important to SEO copywriting, they should not be the sole focus. The focus is always about content that is appealing and compelling to real live customers. The fact that you cannot interact with your clients on a personal physical basis through your web site does not automatically indicate that you should not take steps to make their experience on your web site as friendly and personable as possible. This is not an easy task on the Internet but it can be done, especially with our team at SEOnext that is not satisfied until both your business and your customers are satisfied.

About Company:

We R Mopar is a leading online Mopar parts store offering parts at competitive prices. They provide OEM parts for Chrysler, Dodge, and Jeep and accessories throughout USA.

Objectives:

• Increasing online sales through PPC advertising
• Decreasing cost per conversion cost
• Increasing online visibility to reach more potential customers

Challenges

• We R Moper had initially tried in-house Pay Per Click advertising but were met with limited success.
  Campaign involved high cost per click, low quality score, lower conversion rate and cost per conversion was very high. They Asked SEONEXT to optimize their Pay Per Click Campaign with the goal of increasing the conversion rates and reduce the cost per conversion while reaching to new & potential customers.
• SEONEXT worked with We R Moper to identify the loopholes of their PPC Campaign. Based on the objectives, SEONEXT defined the key performance indicators to measure the success of the campaigns.

• Did initial study and analysis of client running campaigns.
• Conducted keyword research to expand the existing keyword list.
• Identified and excluded the negative keywords to stop ads from appearing for unwanted search queries and remove the keyword that brought unwanted traffic.
• Restructured campaigns with relevant ad groups, keywords and attractive ad copies.
• At keywords level, we focused on various match types for testing.
• Used the relevant display URLs for each ad group and most relevant destination URL with the ad groups.
• Ran campaigns in search and display network to focus on low cost and high value customers.
• Analyzed the buying behavior of the customer at different time intervals of a day and added the ad scheduling accordingly.
• A/B testing with ad copies was the important step of optimization process
• Continuously update the keyword list, filter out the irrelevant traffic, timely budget and updating of bidding strategy as per the search trends.

Outcome: The performance data is obtained from performance of the campaign in the past 9 months after SEONEXT took over the account. Our proper campaign management resulted in continuous increase in the number of conversions and decrease in the cost per conversion.

Proper Planning and execution of SEONEXT decreased the cost/conversion by up to 50% and increased the conversions to 150%.

As the above chart show there is continuous increment in conversions

Above chart show there is continuous decrease in cost/conversion