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Sales Person Code of Conduct

I am a skilled salesperson, fighting for opportunities which guard my seat and our way of life. I am prepared to give my voice in their defense. I will never surrender on the phone. If in supervisory position, I will never let the members of my s

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Bounce Rates – What they mean – Whats acceptable ?

We talk and consult with many clients throughout the day and a common thing we look at are site bounce rates.

A bounce rate is one of the metrics that Project Managers / Designs – Developers look at when assessing a sites performance. Wi…

Google Testing Instant Preview On Ads

At any given time, Google is running hundreds of experiments to better improve their search engine.

It looks like Google is showing a preview of landing pages for its Ads on the search engine results page.

The more we consult with clients, th…

SEO friendly content / copywriting

How to make SEO copy friendly

Making copy SEO friendly is partly about using keywords as a foundation for content. Keywords, however, are not necessarily the determining factor for the success of a web site. When writing copy for SEO it is im…

Power Words and Online Marketing

Use Power Words!

There are a number of power words that assist in sales. Power words oftentimes fill in the gaps between keywords and are useful to creating headlines and copy. Power words can instigate an emotional response that will trans…

Power Phrases and Copywriting

Power Phrases

Much like power words, power phrases appeal to a visitor or customer’s emotions. Don’t ever underestimate the power of emotions, considering power phrases are powerful precisely because they appeal to emotions. A gre…

Market Research and its importance to marketing campaigns.

Why is Market Research Important to your marketing campaign?

Market research is of utmost importance for any successful business venture. Market research, such as sample surveys, is essential to conducting effective research that lea…

Headlines in Copy can Make or Break You

Why does a Great Headline Matter?

The most important part of copywriting is writing great headlines. An attention-grabbing headline is what will determine whether you reader will continue reading the article or move on to another websit…

Copywriting 101 – The Basics

Getting Started with Copywriting

Good copywriting captures the reader’s attention and motivates interest in your business. The best copywriting tip one can learn is to always keep your audience in mind. Copywriting should appeal to a…